Paid Media & Advertising

1. Strategy & Goal Alignment

We define clear objectives before launching any campaign — whether that’s lead generation, product sales or brand awareness. Budget allocation and performance expectations are discussed upfront.

2. Account & Tracking Setup

We configure ad accounts, install tracking pixels and set up conversion events to ensure accurate data collection from day one.

3. Campaign Build & Launch

Campaigns are structured based on audience targeting, keyword strategy (for Google) and funnel positioning (for Meta). Ads are launched with controlled budget allocation.

4. Optimisation & Reporting

Performance is monitored and refined regularly. We adjust targeting, creatives and bidding strategies based on measurable data, not assumptions.

Campaign strategy and planning
• Audience research and targeting
• Ad account setup (once-off R300 if required)
• Conversion tracking integration
• Ad creative guidance
• Ongoing optimisation
• Monthly performance reporting

Ad spend is paid directly to the advertising platform and is separate from management fees.

Paid advertising is ideal if you:

• Want faster visibility and measurable growth
• Need consistent lead generation
• Are launching a new product or service
• Have a clear offer and defined audience
• Are prepared to invest in ongoing testing and optimisation

Paid media performs best when supported by a well-structured website and clear conversion pathways.